AI Innovator Steve Lund Appointed to FLX Sports Board of Directors

FOR IMMEDIATE RELEASE

AI Innovator Steve Lund Appointed to FLX Sports Board of Directors

Salt Lake City, Utah — [December 12, 2024] — FLX Sports, a data-driven sports technology company based in Salt Lake City, announced today the appointment of Steve Lund to its Board of Directors. A renowned leader in artificial intelligence and business innovation, Lund brings over three decades of experience AI-driven transformation across multiple industries.

Lund has successfully founded, scaled, and exited five AI companies. He has led the development and implementation of cutting-edge AI systems for major global corporations, including Apple, HP, and Cisco—where he architected a billion-dollar AI infrastructure. Over the past 12 years, he has focused on applying AI to optimize healthcare and business systems.

“Steve’s extensive background in AI and entrepreneurial success is an extraordinary addition to our board,” said Gary Gentry, CEO of FLX Sports. “His ability to translate advanced technology into scalable, real-world solutions will play a pivotal role in enhancing the intelligence and impact of our Athlete’s Arena platform. We are thrilled to welcome him to the team.”

FLX Sports is building the next-generation sports technology ecosystem with its Athlete’s Arena platform, which unifies athletes, coaches, universities, and brands into a single, integrated environment powered by data, automation, and intelligent insights.

“I’m excited to join FLX Sports and support their mission to reshape the sports landscape with smart, connected technology,” Lund said. “This platform has the potential to not only elevate athlete performance and visibility, but to transform how the entire ecosystem interacts. I’m looking forward to helping drive that future.”

For more information, visit www.FLXSports.com

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.