Chad Fraughton Joins FLX Sports Board of Directors

FOR IMMEDIATE RELEASE

Chad Fraughton Joins FLX Sports Board of Directors

Salt Lake City, Utah — [December 12, 2024] — FLX Sports, a Salt Lake City-based sports technology company, announced Thursday the appointment of Chad Fraughton to its board of directors.

Fraughton is the founder and CEO of Cornerstone Technologies, one of Utah’s premier event production companies. With more than 30 years of experience in high-impact event design and execution, Fraughton has led the production of large-scale experiences with budgets exceeding $25 million, creating cutting-edge audiovisual environments that engage and inspire.

FLX Sports operates a data-driven sports technology ecosystem that unifies athletes, coaches, universities and brands into a single platform known as the Athlete Arena. Designed to meet the demands of today’s dynamic sports landscape, FLX empowers athletes to advance their careers, monetize their talent, and engage meaningfully with institutions and sponsors.

“Chad brings a visionary approach to experience and engagement, and we’re happy to have him on the board,” said Gary Gentry, CEO of FLX Sports. “His proven leadership in live production and brand storytelling will help us amplify the FLX brand and deepen our connection with athletes, fans and partners alike.”

Fraughton’s appointment reflects FLX’s strategic focus on expanding visibility and creating immersive brand experiences across its growing ecosystem.

“FLX Sports is reimagining how athletes connect with opportunity, and I’m excited to support that mission,” said Fraughton. “The intersection of technology, sports, and live engagement is powerful—and I look forward to helping FLX shape the future of that space.”

FLX Sports continues to build a leadership team and advisory board designed to support rapid innovation, platform growth and national market expansion.

For more information, visit www.FLXSports.com

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.